Broker Opinion of Value

320 N Vermont Avenue & 321 N Juanita Avenue

Steps from Vermont/Beverly MetroHUD Qualified Census Tract
20,517 SF two-parcel development site, C2-1 and R4-1, in the Vermont/Western SNAP · East Hollywood / Rampart Village, Los Angeles, CA 90004
Prepared for: Hubbard College of Administration Prepared by: The LAAA Team · Marcus & Millichap October 16, 2026
Aerial view of 320 N Vermont Ave and 321 N Juanita Ave outlined in gold

Executive Summary

Transit Site
About 120 feet from the Vermont/Beverly Metro B Line station
The site's southwest corner sits roughly 120 feet from the station entrance at Vermont Avenue and Beverly Boulevard. That puts it inside a Transit Priority Area with no required parking under AB 2097 and in the strongest incentive tiers of the City's housing programs.

320 N Vermont Avenue and 321 N Juanita Avenue are two contiguous parcels totaling 20,517 SF, both owned by Hubbard College of Administration. The Vermont parcel (12,999 SF, C2-1) is improved with the College's four-story, 25,100 SF building, built in 1962 and renovated in 2001. The Juanita parcel (7,518 SF, R4-1) is unimproved. The two lots share a 50-foot rear lot line and form an L-shaped through-lot with frontage on both streets.

Both parcels are in Subarea C (Community Center) of the Vermont/Western Station Neighborhood Area Plan, which allows R4 residential and commercial uses on either lot. Eight development pathways apply, from about 51 units by right, to about 110 to 115 units under the City's Mixed Income Incentive Program, and a 100% affordable building of roughly 130 to 180 units. Across Vermont, an affordable developer bought 315 N Vermont in January 2025 at $322 per land SF and has filed a 113-unit, 12-story building. We recommend a list price of $5,000,000 ($243.70 per land SF).

Combined Lot
20,517 SF
0.47 acres, two parcels
Zoning
C2-1 / R4-1
SNAP Subarea C
Transit
~120 ft
Vermont/Beverly B Line
HUD
QCT
2026 and 2027
Mixed Income
~110-115 units
CHIP MIIP
List Price
$5,000,000
$243.70 per land SF

Subject Property

Aerial view of the two parcels outlined in gold
The two parcels outlined in gold: 320 N Vermont at left with the College building and its parking, 321 N Juanita at right. Vermont Avenue runs along the left edge.
Addresses320 N Vermont Ave and 321 N Juanita Ave, Los Angeles, CA 90004
APNs5501-001-012 (Vermont) · 5501-001-005 (Juanita)
Lot Size12,999 + 7,518 SF = 20,517 SF (0.47 acres). Vermont about 100 ft x 130 ft; Juanita about 50 ft x 150 ft
ZoningC2-1 (Vermont) and R4-1 (Juanita) · General Plan: Neighborhood Office Commercial
Specific PlanVermont/Western Station Neighborhood Area Plan, Subarea C (Community Center), both parcels
TransitTransit Priority Area · AB 2097 (no required parking) · TOC Tier 4 · MIIP Transit Oriented Incentive Area T-3
Existing ImprovementsFour-story, 25,100 SF college building (1962, renovated 2001) on Vermont; Juanita parcel unimproved
Housing ProtectionsNot RSO, no Ellis Act withdrawal, no housing use in the last five years (ZIMAS)
Housing ElementBoth parcels are Housing Element sites (ZI-2512); the Vermont parcel is also a prior-cycle site (ZI-2535)
JurisdictionCity of Los Angeles · Council District 13 · Wilshire Community Plan · Rampart Village Neighborhood Council
The College building on Vermont Avenue
320 N Vermont Avenue frontage
The Juanita Avenue frontage looking west toward the College building
From Juanita Avenue, looking west toward the College building

Location

1
At the station. The Vermont/Beverly B Line station is about 120 feet from the site's southwest corner. Wilshire/Vermont (B and D Lines) is about one mile south, and the 101 Freeway is two blocks north. The block scores 91 for walkability (Walk Score).
2
An affordable housing corridor. Across Juanita, a 72-unit permanent supportive housing building received its Certificate of Occupancy in October 2026. Across Vermont, Holos Communities has filed a 113-unit affordable building at 315 N Vermont.
Neighborhood aerial context
Neighborhood context: Vermont Avenue and Beverly Boulevard, between East Hollywood and Koreatown
Sources: ZIMAS Parcel Profile Reports, October 16, 2026 · LA Metro rail GTFS (station location) · LADBS permit 21010-10000-03562 (supportive housing building).

TCAC and QCT / DDA Designations

For an affordable or mixed-income buyer using tax credits or tax-exempt bonds, two maps drive how the site scores and how much credit equity it raises: the state's TCAC/HCD Opportunity Map and HUD's Qualified Census Tract and Difficult Development Area lists.

TCAC/HCD 2026
Moderate Resource
Tract 06037192700, score 5
HUD QCT
Yes
2026 and 2027
HUD Small Area DDA
2027: Yes
ZIP 90004 (2026: No)
Basis Boost
Up to 30%
Eligible basis, QCT
1
HUD Qualified Census Tract, 2026 and 2027. Census tract 1927 is on HUD's QCT list for both years. A tax-credit project in a QCT can increase its eligible basis by up to 30%, which raises the credit equity the same building can attract, whether it is financed with 9% credits or 4% credits and tax-exempt bonds.
2
Small Area DDA in 2027. ZIP 90004 is not a Small Area Difficult Development Area for 2026 but is on HUD's 2027 list. The DDA provides the same up to 30% basis boost; it does not stack with the QCT boost, but it gives the site a second qualifying designation for projects that apply while the 2027 lists are in effect.
3
TCAC/HCD Moderate Resource. The 2026 TCAC/HCD Opportunity Map places the tract in the Moderate Resource category with an opportunity score of 5, and it is not flagged as High-Poverty and Segregated. The site's case for affordable buyers rests on the QCT basis boost, the station location and the ministerial AHIP and ED 1 paths rather than on opportunity-area scoring.

HUD 2027 Small Area Fair Market Rents, ZIP 90004

Unit TypeStudio1 Bedroom2 Bedroom3 Bedroom
ZIP 90004$2,320$2,590$3,190$4,050
LA metro area$2,151$2,402$2,964$3,760

Small Area FMRs set the rent ceiling a voucher-assisted unit can reach. ZIP 90004 runs about 8% above the metro-wide figures.

Opportunity Zone: OZ 1.0 and OZ 2.0

The site's census tract (1927) is a designated Qualified Opportunity Zone from the original 2018 round. Federal law made the program permanent in July 2025 (Public Law 119-21, often called OZ 2.0), with new rules and a new map starting January 1, 2027. The two maps overlap through the end of 2028, which gives this site a defined window for Opportunity Zone capital.

OZ 1.0
Designated
2018 round, valid through 12/31/2028
OZ 2.0 Eligible
No
Treasury list, 09/23/2026
Tract Income
74.4%
Of area median; OZ 2.0 cap is 70%
Poverty Rate
16.2%
OZ 2.0 alternative test needs 20%
1
An OZ through 2028. The State of California lists tract 1927 among its designated 2018 Opportunity Zones, and those designations remain in effect through December 31, 2028. A buyer with a Qualified Opportunity Fund can acquire and build here while the tract is still a zone.
2
Not on the OZ 2.0 map. Treasury's list of tracts eligible for the 2027 designations shows tract 1927 as not eligible: its median family income is 74.4% of the area median, above the new 70% cap, and its 16.2% poverty rate is below the 20% alternative test. It is not on California's list of recommended OZ 2.0 tracts.
3
Ground-up development fits the rules. New construction is "original use" property, and land is excluded from the substantial improvement test. A buyer reusing the existing building would need to roughly double the building's basis within 30 months to qualify it.

The Guidelines, Side by Side

OZ 1.0 (2018 Designations)OZ 2.0 (Public Law 119-21)
Map in effect2018 tracts, through 12/31/2028New tracts from 01/01/2027, on a rolling 10-year cycle
Tract eligibilityIncome up to 80% of area median, or poverty of 20%+; contiguous tracts allowedIncome up to 70% of area median, or poverty of 20%+ with income up to 125%; no contiguous tracts
Gain deferralUntil the earlier of sale or 12/31/2026Five years from the investment, or earlier sale
Basis step-up10% at 5 years and 15% at 7 years, no longer reachable for new investments10% after five years; 30% in a Qualified Rural Opportunity Fund
10-year benefitAppreciation excluded from tax after a 10-year holdAppreciation excluded from tax after a 10-year hold
Real estate testOriginal use, or substantial improvement (double the building basis within 30 months)Same; the rural threshold drops to 50%
ReportingAnnual fund certificationExpanded annual reporting on property type, residential units, asset value, employment and census tract
What it means for the sale: Opportunity Zone status is a bonus, not the basis of the price. It widens the buyer pool to Qualified Opportunity Funds that want to place capital in a designated tract before the 2018 map expires at the end of 2028, and ground-up development of a cleared or demolished site is the cleanest way to qualify. Which rules apply to a given investment, particularly one made in 2027 or 2028 in a 2018 tract, depends on its timing and is a question for the buyer's tax counsel.

Development Pathways

SNAP Subarea C, the site's Tier 4 transit location and the City's 2025 Citywide Housing Incentive Program (CHIP) give a buyer eight distinct ways to use the site, from a by-right mixed-use building to a 100% affordable tower to keeping the existing building. Unit counts are planning-level estimates on the combined 20,517 SF, to be confirmed by the buyer's architect and land-use counsel.

Pathway A · By Right
SNAP Mixed-Use
About 51 units
  • R4 density of one unit per 400 SF across both parcels, with ground-floor commercial allowed on Vermont.
  • Mixed-use projects get 3.0:1 FAR and 75 feet, plus SNAP's 15% FAR bonus for lot assemblies of 10,000 to 40,000 SF (about 3.45:1).
  • No affordable set-aside and no discretionary hearing.
Units~51
AffordableNone required
BuyerMarket-rate builder
Pathway B · Transit Bonus
TOC Tier 4
About 92 to 94 units
  • An 80% density increase, FAR up to about 4.35:1 inside the specific plan, and up to 33 additional feet with step-backs.
  • Set-aside of 11% Extremely Low, 15% Very Low or 25% Lower Income units.
  • A 65-unit Subarea C Tier 4 filing on 14,006 SF at 1136 N Vermont shows the program in use on this corridor.
Units~92-94
Affordable11-25%
BuyerMixed-income developer
Pathway C · State Law
State Density Bonus + AB 1287
About 78 to 104 units
  • A 50% bonus on the 52-unit base yields about 78 units with 15% Very Low Income units.
  • AB 1287 stacks a second bonus for additional Very Low or Moderate units, up to about 104 units.
  • Moderate Income units can be for-sale, which opens a condominium exit.
Units~78-104
Affordable15% VLI +
BuyerRental or condo builder
Pathway D · Mixed Income
CHIP Mixed Income (MIIP)
About 110 to 115 units
  • The T-3 Transit Oriented Incentive Area allows a 120% density increase, 4.5:1 FAR and 33 additional feet of height.
  • Set-aside of 13% Extremely Low, 17% Very Low or 27% Lower Income units; the rest are market rate.
  • CHIP overrides the SNAP density and FAR limits, and AB 2097 removes required parking. The highest market-rate unit count on the site.
Units~110-115
Affordable13-27%
BuyerMixed-income developer
Pathway E · 100% Affordable
CHIP Affordable (AHIP)
About 130 to 180 units
  • Density follows the buildable envelope rather than the base zone: about 4.65:1 FAR, roughly 95,000 SF, plus 33 feet.
  • Ministerial approval under the City's permanent affordable program.
  • QCT status for 2026 and 2027 and the station location support tax-credit and bond financing.
Units~130-180
Affordable100%
BuyerTax-credit developer
Pathway F · 100% Affordable
Executive Directive 1
About 130 to 180 units
  • ZIMAS lists the site as an ED 1 "Eligible Site": 100% affordable projects get ministerial approval on an expedited timeline.
  • A similar envelope to AHIP; the 72-unit supportive housing building across Juanita is the neighborhood precedent.
  • Suits privately financed affordable and supportive housing sponsors.
Units~130-180
Affordable100%
BuyerAffordable sponsor
Pathway G · Commercial Corridor
AB 2011 / SB 6
About 32 to 48 units (Vermont parcel)
  • State law allows housing by right on commercially zoned corridor parcels, so it applies to the C2 Vermont parcel only.
  • Ministerial approval up to 65 feet, with State Density Bonus stacking available.
  • Holos Communities is using AB 2011 for its 113-unit, 100% affordable filing directly across Vermont.
Units~32-48
ApprovalMinisterial
BuyerAffordable / mixed
Pathway H · Adaptive Reuse
Convert and Build
About 25 to 35 units in the building
  • The site is inside the Citywide Adaptive Reuse Program area, so the 25,100 SF building can convert to housing without demolition.
  • New construction on the Juanita parcel and the Vermont parking area can be added through MIIP.
  • An owner-user or institutional buyer can also keep the building in its current educational use.
Units~25-35 + new
DemolitionNone
BuyerValue-add / user

Pathways Side by Side

PathwayUnitsFARHeightAffordable Set-AsideApproval
A · SNAP mixed-use~513.45:175 ftNoneBy right
B · TOC Tier 4~92-94~4.35:1+33 ft11% ELI, 15% VLI or 25% LIAdministrative
C · State Density Bonus + AB 1287~78-104IncentiveIncentive15% VLI, plus stacked unitsAdministrative
D · CHIP MIIP~110-1154.5:1+33 ft13% ELI, 17% VLI or 27% LIMinisterial
E · CHIP AHIP~130-180~4.65:1+33 ft100%Ministerial
F · ED 1~130-180EnvelopeEnvelope100%Ministerial, expedited
G · AB 2011 / SB 6 (Vermont only)~32-48State65 ftVaries by projectMinisterial
H · Adaptive reuse~25-35 + newExistingExistingNone for conversionAdministrative
How to read these: Pathway A is the by-right baseline. Pathways B through D are mixed-income routes, and MIIP (D) delivers the most market-rate units because the T-3 incentive area roughly doubles density. Pathways E and F are the 100% affordable routes, which reach about three times the by-right count and draw on the site's QCT status and station location. Pathway G uses state law on the Vermont parcel alone, the route Holos took across the street. Pathway H keeps the existing building in play for a buyer who would rather convert than demolish, or for an institutional user. The price recommendation is supported by B through F, the routes most buyers will underwrite.
Diligence notes: The Vermont parcel is within the Metro rail right-of-way zone (ZI-1117), so excavation near the B Line tunnel needs Metro review. Both parcels are in a Methane Buffer Zone and carry the City's freeway-adjacent advisory notice (ZI-2427); neither is in a liquefaction or fault zone. ZIMAS flags Housing Element replacement review on both parcels, while also showing no housing use in the last five years. The parking lot at 315 N Juanita, which notches into the rear of the site, sold in December 2024; adding it would square the site at about 28,000 SF.

Land Sales Comparables

Twelve closed development and redevelopment sites within two miles, all recorded between December 2024 and August 2026. The two closest sales, on the subject's own corner, lead the set.

Map of the subject and twelve land sale comparables
S is the subject. A and B sit on the subject's block and directly across Vermont.
#AddressZoningLot SFSale Price$/Land SFClosedDist.
S320 N Vermont + 321 N Juanita (subject)C2 / R420,517$5,000,000$243.70Proposed
A311-315 N Juanita + 3755 BeverlyC2 / CM24,123$7,900,000$327.49Dec 2024Same block
B315 N Vermont AveC212,420$4,000,000$322.06Jan 2025Across Vermont
C825-837 Hyperion Ave, Silver LakeR322,546$5,277,000$234.05Jun 20260.8 mi
D308-314 S Harvard BlvdR336,684$7,000,000$190.82Apr 20260.9 mi
E544 S Mariposa AveC27,500$2,025,000$270.00Mar 20251.0 mi
F335 S Rampart BlvdR416,262$3,300,000$202.93Aug 20261.0 mi
G4705-4709 Elmwood Ave LAAA Team SaleC214,499$3,050,000$210.36Nov 20251.1 mi
H4718-4726 Oakwood Ave LAAA Team SaleR322,253$4,700,000$211.21Mar 20261.1 mi
I1141-1155 N Vermont AveC217,533$4,950,000$282.32Aug 20251.1 mi
J4623-4631 Beverly Blvd LAAA Team SaleC220,999$4,975,000$236.92Jul 20261.1 mi
K2007 W Reservoir St, Echo ParkR419,750$3,675,000$186.08Jan 20261.7 mi
L4155 Wilshire BlvdCR22,376$4,990,000$223.01Feb 20251.9 mi
Average (comps A-L)19,745$4,653,500$241.44

Lot sizes, recorded prices and closing dates verified against LA County Assessor transfer records, October 2026, except comp C, whose price and date match the recorded grant deed (assessor record not yet posted). $/SF is the recorded price over assessor lot area. Comp A includes a 14,356 SF school building. Comp B was bought by a Holos Communities affiliate, which has filed a 113-unit affordable building under AB 2011 ($35,398 per unit). Comp C closed Ready-to-Issue for 105 affordable units ($50,257 per unit). Comp H closed Ready-to-Issue for a 128-bed assisted living project. Comps G, H and J are LAAA Team sales; comp J was bought unentitled for a mixed-income project. Comp F followed a 2024 trustee sale of the same parcel, and comp K sold below its 2019 price. Median of the set: $228.53 per SF.

Active Land Listings Nearby

AddressZoningLot SFAsking$/Land SFNotesDist.
4100 Melrose AveC2-115,004$3,300,000$219.94Listed as entitled for 33 units; lender took title 01/20260.5 mi
311 S Berendo StC27,153$1,895,000$264.92MIIP upside per listing0.6 mi
1108 Manzanita StRD27,688$2,250,000$292.6654 affordable units, Ready-to-Issue1.3 mi
2811 San Marino StR48,101$1,995,000$246.27Improved with a 1958 fourplex1.5 mi

Asking prices as advertised, October 2026; status to be confirmed with each listing broker. Lot sizes per LA County Assessor.

Key Takeaways

1
The corner has already priced above $320 per SF. The two sales on the subject's own corner closed at $327.49 and $322.06 per land SF, about $80 above the two-mile average of $241.44.
2
Affordable capital is buying here. The sale across Vermont went to an affordable developer now filing 113 units, and a 72-unit supportive housing building just opened across Juanita. QCT status supports the tax-credit math.
3
Station proximity drives density. At about 120 feet from the B Line, the site sits in the T-3 incentive area, where a mixed-income project roughly doubles the by-right unit count with no required parking.
4
The building gives a second buyer pool. The 25,100 SF building can convert under the Adaptive Reuse Program or serve an institutional user, which most of the comparables did not offer.
5
Priced under Measure ULA. At $5,000,000 the sale stays below the City's $5,400,000 ULA threshold, so neither party pays the 4% transfer tax that applies to the full price above it.

Pricing Recommendation

Recommended List Price
$5,000,000
$243.70 per land SF on 20,517 SF · about $44,600 per unit on a 112-unit mixed-income project
Per Land SF
$243.70
Same-corner sales $322-$327; two-mile average $241
Per Unit, MIIP
~$44,600
On ~112 units
Per Unit, 100% Affordable
~$32,300
On ~155 units; 315 N Vermont $35,398
Measure ULA at List
$0
Below the $5,400,000 threshold

At $243.70 per land SF the list price sits at the two-mile average of $241.44 per SF and well below the two sales on the subject's own corner at $322 to $327 per SF. That leaves room for the cost of removing or converting the existing building and the site's L shape, and gives buyers a clear discount to the corner's recent trades. Measured the way buyers underwrite it, $5,000,000 is about $44,600 per unit on a mixed-income project and about $32,300 per unit on a 100% affordable building, below the $35,398 per unit an affordable sponsor paid across the street.

The price also stays under Measure ULA. Above $5,400,000 the City's transfer tax is 4% of the full price, so an offer between $5,400,001 and $5,625,000 would net the seller less than a $5,400,000 sale. If competition pushes the price up, offers should be countered either to $5,400,000 or above $5,625,000.

Marketing Reach

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Also Marketed by the LAAA Team

The LAAA Team is currently marketing 8 land and development-site listings across Southern California. Each card links to the full offering at www.laaa.com.

Active laaa.com land listings as of October 16, 2026, excluding properties in escrow.

The LAAA Team

Filip Niculete
Filip Niculete
Senior Managing Director Investments
(818) 212-2748 · CA DRE 01905352
Glen Scher
Glen Scher
Senior Managing Director Investments
(818) 212-2808 · CA DRE 01962976
Aida Memary Scher
Aida Memary Scher
Associate Director Investments
Morgan Wetmore
Morgan Wetmore
Associate
Alexandro Tapia
Alexandro Tapia
Associate Investments
Logan Ward
Logan Ward
Associate Investments
Luka Leader
Luka Leader
Associate Investments
Blake Lewitt
Blake Lewitt
Associate Investments
Mike Palade
Mike Palade
Agent Assistant
Tony H. Dang
Tony H. Dang
Business Operations Manager
Tirajeh Vossoughi-Horton
Tirajeh Vossoughi-Horton
Investment Brokerage Intern